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Institution of Engineering and Technology (IET)
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Colour in Product Design
This activity, from the Institution of Engineering and technology (IET), introduces students to colour theory. Students look at products where the manufacturer makes a point of producing the same product in a range of colours, for example, mp3 players. They then identify the target audience for some of the products shown on the slides.
What age would they be?
What gender?
What job would they have?
What price range is the product?
What is its appeal?
What is the symbolic meaning of some colours?
Finally, students extend and existing product range by increasing the colour range, illustrating their new product alongside the existing product.
This activity is supported by other resources in the Dance Power collection and the Dance Power video.
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