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In this activity students consider what incentives motivate people to modify their behaviour in the context of studying how people can be persuaded to change their electricity consumption.

They study a research project being carried out at the University of Oxford before choosing their own research question and designing a study to investigate it.

Learning Outcomes

  • Students can define extrinsic and intrinsic motivation and give examples
  • Students can choose a suitable research question and design a study based on it.

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