Why Girls Can't Say No to Cigarettes

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This briefing, produced by the Economic and Social Research Council (ESRC), looks at a study which shows that girls are twice as likely as boys to smoke. Researchers looked into the peer pressure put upon young people to smoke, comparing the pressures on girls and boys. They give recommendations for anti-smoking campaigns that would target the genders in different ways and make young people more aware of the social factors that are affecting their decisions.

ESRC is a part of Research Councils UK (RCUK).

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