Dirty Brands 1

In this starter activity, students consider how users might react to the pure water product. They work on developing a ‘marketing and branding’ campaign for Pure Water. The objective is to engage the local community in the project in a positive way, providing a ‘feel good factor’ about this development. The campaign will need to look at the overall package for the scheme, including logos, slogans, adverts, podcasts and posters.

This activity is part of the Pure Water collection of cross curricular resources from the Institution of Engineering and Technology (IET) and is supported by the video Pure Water.

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