Bryony Anderson - Marketing Analyst

Produced by Bettys & Taylors, this interview with Briony Anderson, Marketing Analyst at Bettys, will give students an overview of her role and a good understanding of the importance of market research in the food industry. The interview is presented as a series of short clips, in which Bryony answers the questions below: 1. What do you do on a day to day basis? 2. How did you get your job? 3. What skills do you need for your job? 4. What advice would you give to young people wanting to work in marketing? 5. What do you enjoy about your job? 6. Product, Price, Promotion and Place. What do these mean to Bettys? 7. Bettys has been described as an authentic business. What does this mean? 8. What sort of market does Bettys operate in? 9. What do you know about your customers? 10. Do you carry out Market Research? 11. What makes Bettys products stand out? 12. How do you source your raw materials?

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