Linda Brunton-Douglas - Managing Director

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Produced by Bettys & Taylors, this interview with Linda Brunton-Douglas, Managing Director of Bettys, will give students a good understanding of what her role involves, how business plans are developed and how success is measured. The interview is presented as a series of short clips, in which Linda answers the questions below. 1. Can you describe your role at Bettys and Taylors? 2. What do you do on a day-to-day basis? 3. What has been your career path to date? 4. Why do you think you were chosen for your current role? 5. What is the best careers advice you’ve been given? 6. What advice would you give to a young person who wants to work for Bettys? 7. What is the main focus of Bettys at the moment? 8. How do you set your business objectives? 9. How do you put together a business plan? 10. What are your main business objectives? 11. How is Bettys and Taylors different to other businesses? 12. Can you describe Bettys' strengths? 13. What do you see as Bettys' weaknesses? 14. What are Bettys' main opportunities? 15. What do you consider to be the threats to Bettys? 16. How do you measure success at Bettys? 17. How important is the working environment at Bettys? 18. What do you hope young people get from this website?

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