Do Models Need to Be Thin to Sell Moisturiser?

This Economic and Social Research Council (ESRC) school briefing looks at the effectiveness of advertising and whether it really is necessary for advertisers to use very thin models to sell their products.

Counter to this view, research shows that women are just as likely to buy a product if the model is of average size. The briefing describes the work of researchers who showed that looking at very thin models made many women feel anxious about their own bodies, showing that advertising can have negative psychological effects.

ESRC is a part of Research Councils UK (RCUK).

Show health and safety information

Please be aware that resources have been published on the website in the form that they were originally supplied. This means that procedures reflect general practice and standards applicable at the time resources were produced and cannot be assumed to be acceptable today. Website users are fully responsible for ensuring that any activity, including practical work, which they carry out is in accordance with current regulations related to health and safety and that an appropriate risk assessment has been carried out.

Downloads

Published by

Actions

Share this resource

Collections

This resource is part of Research Councils UK

Comments